Tag: Feelings

Story of a special gift!

Story of a special gift!

There are things able to arose feelings of desire, it takes just a look at them. There are things that do not need description, it takes just their name to inspire empathy … they are not only words describing objects, but they are real representations…

Are witches back?

Are witches back?

Witches, they were women who just wanted to be recognized in a society that did tried to oust them in all possible ways from public life. The same society wanted them inside houses, under the strict control of the male figures of the family.

Jewels and diamonds symbols of indipendence

Jewels and diamonds symbols of indipendence

All women since ancient times have been used to worn jewels (nowadays also men are used too. Infact they wear watches, which are real jewels, earring and bracelet).

A precious jewel, worn with discretion or shown off with exuberance,
gives to the woman the pleasure of adorning herself according to her personal taste, history and culture.

Are jewels and diamonds still women’s best friends?

Anyway, women all over the world they make an incredible show of their ornaments; our engagement ring, with a small diamond or even with an important one, pales in comparison to the jewelry that women love showing off in other parts of the world !!

Tradition from all over the world

In Africa, India, Thailand, China and higher up to the Silk Road, for the engagement ritual, women are literally covered with precious stones, gold, amber, turquoise: so much gold and so many stones, that they have to work hard to support that weight. Such wealth has been accumulated by families since the girls’ birth to constitute their dowry.

To counterbalance these cultures, today in Europe and in the USA, there are many women who “dance alone”. According to some research by De Beers, women who buy jewels independently are constantly increasing and now in the USA, one in three women buys them for herself.

Regardless of its beauty, the pleasure of wearing it and the meaning of a precious stone, the jewel, contains symbolic and profit motives.

Think of the gold diamond ring: it has always been the symbol of love, and both diamonds and gold are the so-called  “safe haven” and a kind of economic investment.

The famous aphorisms (although interpretable with great irony) show the judging thought of women about the value of a gift: we mention just some of the famous phrases about it:”Diamonds are women’s best friends”. Marilyn Monroe. “I have never hated a man to the point of giving him back the jewels received as a gift”. Zsa Zsa Gabor.  “A man is judged by the earrings that he gives to you. Audrey Hepburn in “Breakfast at Tiffany”.

New models of consumption

Today, however, where women are free and economically indipendent, the culture has changed, society has changed and new consumption patterns have developed. If women do not buy their own jewelry, they orientate their purchase in 43% of cases, therefore the meaning of value/power that the jewel has always had, today has changed hands and the woman can freely dance alone! …. and shine of her own light … Hurray !!!

Christmas is coming. What about you?

Christmas is coming. What about you?

Christmas is coming and I have nothing to wear… Lights are shining in the streets and Christmas trees are decorated, everything is illuminated and the magic of Christmas is everywhere. Gift boxes bring us joy, and we would like to feel light and cheerful but…

The sense of colors: it’s a lady stuff!

The sense of colors: it’s a lady stuff!

Do you know that colors are perceived in different ways? Men and women, in fact have different reactions compared with the same colors, and consequently, compared with the environment in which they relate, and in which they live.

Lady D. The Princess of style

Lady D. The Princess of style

Without a doubt, Diana has been an icon of her time, also in terms of style, she has created a real “revolution” in the strict royal court and not only: from monochromatic looks to sports outfits, the Princess of Wales has been able to create over the years a decisive and personal image.
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